Organic Search Engine Optimization

    Increasing Your Organic Ranking = Increased Sales

 
  "Organic search results" refers to the ranking of your site based solely on your site's coding,content and inbound links, as contrasted with Pay-Per-Click ("Sponsored Links") results where your placement is determined by your bidding on keywords. Because almost 70% of search engine users don't even bother looking at the paid results, viewing them more as ads than relevant results for their search, it is crucial that your website rank as highly as possible in the organic results.  

How Does Organic Search Engine Optimization Work?

Organic SEO works by first researching relevant keywords and phrases for your website. This step is a crucial aspect of the search engine optimization process. It is important to pick keywords that people search against as opposed to those you feel are relevant.

Once the keywords are developed, individual pages of your website should be revised to include these various keywords and phrases. We recommend doing every page, however if your budget does not allow for it then you can always do a few pages at a time.

Although organic search engine optimization does not provide immediate results, the studies above show the importance of including it in all of your Internet Marketing campaigns. MTK can provide the latest in SEO tools and technologies, resulting in increased search engine ranking for your website.  

Organic marketing is one of the most cost effective forms of Internet Marketing. It takes longer than simply buying a pay-per-click ad, but the return on investment (ROI) is high due to low cost. In addition, the high relevancy and conversion rates make it one of the fastest growing techniques today.

It is important to note that quality content must remain the main priority when optimizing pages. While you can "stuff" your site with only one or two keywords it is also important to use other related words.

Search engines are able to include these relating words when ranking pages. For example you may have a website about hamburgers and use that word throughout the site. Search engines will also look for related words such as pickles, lettuce, tomatoes, and onions when ranking the page. MTK uses this technique to create high quality content while also increasing search engine ranking.

MTK promotes organic search engine optimization in order to gain searchers trust and provide long lasting results. By focusing heavily on organic techniques, your website's search engine ranking will increase naturally without spending a lot of money on pay-per-click programs.

Various studies have shown that searchers will click on organic search results 60% to 80% of the time. Only up to 40% of the time will they click on a paid advertisement. For many that seems odd since paid advertising is at the top and right sections of web pages.

However, searchers trust the organic results and more importantly they trust search engines such as Google, Bing and Yahoo to provide accurate and relevant results. This was further supported by eye tracking studies performed by several reputable US marketing firms. They found participant's eyes were drawn to the organic results and formed what they call the "golden triangle." The top 10 natural search results will receive the highest percentage of visibility while paid advertising on the right of the page will at best have 50% visibility.
     
 
 

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